What sets it apart from the competition? What is the number one thing that makes it different from all the others?
For me, it has to be the idea of Synergy, It's just makes you want to clap. Whether it's in Exhibition Mode. Or the Twitter feed. Facebook Tablet, when you can have your Touchpad sitting out, and all the information is just streamlined to you, that's a really great idea. The way it was executed is amazing.
I explain this to groups of people all the time. I definitely get alot of oohs and aahs from the crowd with this one.