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  1. #101  
    Quote Originally Posted by sinsin07 View Post
    Yes they went to school, but they failed Tablet 101.
    Part of the course includes:
    1: Don't release an unfinished product
    2: Don't announce and release months latter. Announce with imminent release.
    3: Value your product according to it's features. The Touchpad was not a $499 product
    4: Have your content ready at launch
    5: No double launches (soft launch then "the real launch"). No half steppin' allowed
    6: Have your killer features ready day one, namely touch to share

    There are several others, but none more important than number one:

    Don't release an unfinished product

    You would of thought they learned this from RIM
    Also, don't tie a vast majority of your innovations that the product brings to market ONLY to other products you sell. You are not going to gain a consumer if they need to buy a phone and a tablet, you are going to lose a consumer who would have bought one or the other.
  2. #102  
    I think the funniest part of the TouchPad debacle is how HP kept changing their message as their product kept failing. Before the launch, all we heard was "we want to be as cool as Apple," telling their employees to throw out their iPhones and iPads, and making vague promises about "all essential apps being available at launch." When it became clear that nobody was buying TouchPads, the message suddenly changed to "we were just kidding - it's really for enterprise customers! That's what we do best! Besides, we haven't even officially launched yet!"

    And all the while they're running ads starring enterprise darlings Rachel Barry and Manny Pacquiao.
    sinsin07 and cgk like this.
  3. cgk
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    #103  
    Quote Originally Posted by nappy View Post
    I think the funniest part of the TouchPad debacle is how HP kept changing their message as their product kept failing. Before the launch, all we heard was "we want to be as cool as Apple," telling their employees to throw out their iPhones and iPads, and making vague promises about "all essential apps being available at launch." When it became clear that nobody was buying TouchPads, the message suddenly changed to "we were just kidding - it's really for enterprise customers! That's what we do best! Besides, we haven't even officially launched yet!"

    And all the while they're running ads starring enterprise darlings Rachel Barry and Manny Pacquiao.
    And in contrast, Amazon's message is "this is for buying stuff off us and then watching/reading/listening to it" - that's the start and end of the message - it's simple, it's direct.
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