08/22/2011, 12:29 PM
No, what they bungled WAS what they communicated: that Palm and WebOS are essentially dead. They should have said "Intro price, limited offer", NOT a fire sale. Fire sale is about as NEGATIVE a marketing message as you can get. Same actions (low price), but different spin (intro price), gets you a much better POSITIVE marketing message.
Originally Posted by pogeypre
I think the PC announcement will come off even worse and, again, it is going to come back to bite them, perhaps even lawsuits, certainly much lower sale price. This is very likely to be the beginning of a huge decline in HP as a whole... (PC's are a third of HP's revenue).