07/12/2011, 08:50 PM
Ok, so Ive been to my local Best Buy 3 times and each time ended up showcasing the touchpad vs. galaxy tab vs. ipad to several of their customers.
So heres the rundown on what HP needs to do to get the retail experience where it should be.
1. Better Security devices
The security restraints are WAY too short. you can barely pick it up before its taught and you cant move the device around well. The galaxy tab has the same issues. The ipad, though, has plenty of slack and you can pick it up and use it with ease.
2. Use touchstones on displays
of the 5 touchpads on display at my local best buy....4 were not working. Upon investigation....due to being displays the usb cable end was either disconnected, easily falling out or bent. I made sure all 4 were connected and then forcefully pushed on the usb cable end and ended up having to bend 2 of them to make connection to provide power.
This would easily be solved with using touchstones on displays. Removes a cable, showcases wireless charging and will keep displays from being dead and inoperable.
3. Get rid of the dumb demo app
And really, this is easily done.
The main problem is at my local best buy, the security "eggs" on the back of the device were put on the wrong way. So all the touchpads sit on display in portrait mode. But as you know, the demo loop plays in landscape. This leaves them looking stupid on display, all sideways.
Heres a grand idea. In point #2 I noted they should use touchstones. And what does a touchstone do? It plays exhibition.
So, make the "demo" just an exhibition slideshow. When its sitting on the touchstone, it plays the demo slides. When you pick it up, its ready to use. No demo to minimize. No demo to freeze up the tablet.
#4. Demo apps.
Why is the tablet devoid of any apps for people to try? Both the galaxy tab and ipad have games and other apps for the customer to try. The touchpad is blank.
At a minimum you should have installed the top 20 apps on it.
Theyre really close to being able to REALLY grab customers attention over the ipad and the tab, but the presentation just isnt there. These 4 fixes above would solve nearly every problem when people are using the touchpad for the first time.
I mentioned in the beginning I showed several people all 3. Heres some important notes from customers themselves....
1) not a single one mentioned a problem with the screens. They thought all of them were easy to see, crips and useable.
2) not a single one talked about thickness or weight even after picking them all up to feel them
3) the lack of apps was not a major concern for anyone. They did all mention that "usable apps" are more important than "number of apps".
4) No one thought the touchpad was "laggy" compared to the others. Sure they noticed some of the apps took longer to load sometimes, but after explaining how a cloud connected device works. They had zero issue with load times.
5) They did want accessories for it. Which of course, none are available at retail yet.
6) They loved the text messaging forwarding from their phone. They were all disappointed there wasnt a phone option for that yet.
7) they love just type
8) they loved synergy and how it connected them to nearly all of their services they need and use.
Hope you enjoyed my comprehensive analysis. Like or thank this if you enjoyed the read!