I almost agree, but many people do NOT read tech blogs and will look at a review on a "Best Buy" type site and factor in what they read before making a decision. As mentioned earlier, this is done all the time. My only beef is with disclosure - what forms the basis for the opinion, and accuracy - is it true, and it it possible to assess based on your experience.
Originally Posted by The Phone Diva
While news travels fast, bad news travels faster. We tend to be naturally somewhat suspicious of the positive news and more trusting of bad news. There have been dozens of reviews of tech products based on a stage demo at a trade show, or a early beta release of a product. As long as that is disclosed up front, I'm not seeing the issue.
The bad and factually inaccurate review will hurt more than any positive reviews. But, again, if the positive reviews don't hold the the standards mentioned above, THEN I'd have a problem with them.