So I was poking around on this site TouchPad | Laptop TouchPad, TouchPad Computer which was linked in an email response from HP in regards to my sign-up for TPad launch information.
The page seems updated since last I saw it but I couldn't be sure. They show a trailer for the last Harry Potter movie running in an image of the TPad and comment on watching and downloading movies through their MovieStore. That got me thinking more about this service so off I set to find out more.
The HP MovieStore is an application that HP provides on it's laptops\netbooks, and Mediasmart PCs.
HP MovieStore download page
HP Pavilion dv6-3200 Entertainment Notebook PC series*-* HP MovieStore powered by RoxioNow Application - HP Business Support Center
The MovieStore is powered by the RoxioNow service (formerly CinemaNow) which provides movie streaming rentals and downloads to various devices. (RoxioNow page RoxioNow) Sonic Solutions owns RoxioNow and has licensing with all the "big dog" studios and last count I found was that they had over 10,000 movies and TV shows available and are adding more constantly. (They were recently purchased by Rovi.)
While I have not been about to see the HP Branded version, here is a link to the Cinema Now page that BestBuy is using (a Sonic Solutions partner) CinemaNow - Online Movies - Download Movies - Rent and Buy Movies Online and you can see another provider using the same engine just rebranded. Movie Downloads - Online Movies - Download DVD Movies - Download TV Shows - Movie Site
EDIT: I did find a help page referencing the CinemaNow Media Manager PC application and a shot of what it looks like. http://h10025.www1.hp.com/ewfrf/wc/d...n&dlc=en&cc=us
Basically HP just has to port this to WebOS and there you have Video Content at the ready for launch. There's already Amazon mp3 for music (not counting what may happen with Melodeo) and Kindle is already on board along with at least two major magazines so far, so that means there will be much compelling content available to help with the "app issue".
Couple more links:
Engadget on CinemaNow Service change to RoxioNow
CinemaNow switches to RoxioNow, we just want to watch our movies -- now -- Engadget HD
Rovi buys SonicSolutions, owners of Roxionow
Rovi announces agreement to acquire Sonic Solutions for $720 million -- Engadget