Well, Im not exactly sure about that last statement being true.
Originally Posted by JKK Photography
Eliminating gender, race, religion, location and other cultural biases (finngirl would be better to clearly explain the marketting applications of using these factors to determine ad campaigns), there are probably a good 5+ different types of smartphone users:
1. The gagdet person - might have more than one smartphone, knows how to customize it, and is up on the latest technology for each device. Modifies his/her device in every way possible, as a hobby.
2. The heavy user - needs and uses a device for a significant part of his/her existence, and his/her reliance forces him/her to learn how to modify the device, though, he/she might not really like doing it.
3. Business user/executive - gets his/her phone from the company, isnt allowed, nor does he/she care to modify it, and just wants it to work right.
4. Average phone/consumer - likes the latest and greatest fad device, pays attention to and is heavily influenced by what his/her friends have, doesn't do a whole lot of research into what differentiates the device other than what is readily available in TV or internet ads/commercials. Wouldn't think of modifying his/her device, unless its something an app he/he can download and perform the modification on its own.
5. Light phone consumer - a cell phone is just that, a cell phone.This consumer doesnt want, or need, it to do anything more than place calls and have an address book. They want it small, light, inocuous, and uncomplicated to work. They wouldn't modify the device in any way, because they would be afraid to void the warranty.
Generally speaking, that's what I see, and most consumers are in the 3 - 4 range, with the absolute majority in the 3 - 5 category
PreCentral users would, for example, have mostly 1 and 1 category users as members...
IMO, of course.