Page 1 of 3 123 LastLast
Results 1 to 20 of 59
  1.    #1  
    Microsoft has said that they are spending $800 million on advertising the WM7 phones. So far, it seems to be having no impact.

    I think that the issue is that the salespeople in the stores talk about the phones that they know, that is, the phones that they own. There is no more powerful answer a salesperson can give than, "Oh, here, let me show you how I do that on my phone."

    So HP, consider putting a Pre 3 into each of their hands.

    There are about 75,000 full-time smartphone sales people in the US. That is a drop in the bucket of what you are going to have to spend.

    Better yet, don't give the phones away. Let the salespeople earn them by getting five $100 pre-order deposits for Pre 3's. When their fifth customer completes their sale, they get their phone but they have to activate it. Let's say the internal cost of a Pre 3 or Veer is $200 so if a third of them do it, it will cost you $5 million.

    That would be:
    • A lot of Pre 3's sold on launch day.
    • An army of salespeople taking notice of the Pre 3.
    • An army of Pre 3 owners showing off their phones.

    You can still run your ads but for about the cost of a Super Bowl ad, you would instantly have a huge momentum.

    While you are at it, maybe give existing Pre or Pixi owners some nice rebate when they pre-order the Pre 3. It would turn old customers into excited new Pre 3 owners. Imagine your first day sales if a million took you up on these pre-orders.
    Last edited by milominderbinder; 02/28/2011 at 12:19 PM.
  2. #2  
    clever, i like it.
  3. #3  
    me too, good idea.
  4. spare's Avatar
    Posts
    662 Posts
    Global Posts
    664 Global Posts
    #4  
    good idea and why i think they will be successful in the enterprise. they have an army of sales reps for enterprise that have made HP into 'The largest and most relied-on enterprise company in the world'. HP gearing up for Enterprise webOS sales | PreCentral.net | The #1 Palm Pre and Pixi Community
  5. #5  
    As long as they are successful on Sprint LOL I want my Sprint HP Pre 3. I'll show it LOTS of people (I sell electronics)
  6. #6  
    Great idea. i hope THEY are listening.... you are 10000% right about how the sales reps work at these stores. i have a very good friend who has been workin at sprint for about a month now as a sales rep. he cradles Android by the balls now and thinks the pre is crap (because he has to fix/ replace them all day; understandable) the only phone he is ever going to show off is his EVO and the only phones he will ever show off are other Android phones after that. HP you have to make the sales reps like your phones!!! some how, some way! the idea stated above seems very logical.
  7. #7  
    When I got my phone I walked into the store and asked the guy to show me the Pre. He walked over to it and started talking about its features. Then rang me up.

    Sorry, I know there are a lot of clueless shoppers, and for them they can be herded to whichever phone the salesman suggests, but to think that point-of-sale is the only place to target your advertising is short-sighted at best. When the Pre3 releases to Verizon, for example, do you really think they will suggest it over the iphone5?

    Also, flat out paying salesmen to push a certain phone (IE, giving them a phone for X number of commissions) is ethical suicide and would cause so much animosity from the other phone makers that the carriers wouldn’t put up with the hassle.

    Finally, don’t overlook advertising directly to customers. 10 years ago did you ever expect to see people regularly walking into their doctor’s office and *proactively* asking him/her if they should be put on Celebrex/Crestor/Fosamax/Levitra/Lunesta/Nexium/Paxel/Plavix/etc.etc.etc…

    -Suntan
  8. #8  
    An idea that's been rehashed before. It was a good idea back when it was just Palm too to recognize that carriers' employees are your salesmen. We went back and forth on Sprint employees not even being allowed to buy these at first, verizon employees not even being trained, etc. This is made easier too by not releasing on all carriers at once (in the US).

    But I wouldn't say MS's campaign has had no effect. This is a marathon for them. In year one, they want to establish the brand, etc. Consider it a bonus someone actually buys these when there are clearly better options this point in time. The important thing is that WP7 devices have shipped and the platform can advance. Once MS starts leveraging what it has, look out.

    Almost the same applies to HP. They need shipped devices out asap to get this platform rolling. Being year one and a 1.0 device, they better bring the marketing to help out.
  9. #9  
    hey sounds great ! Will they do that ? That's another question altogether lol
    ĦṔ-ḶøØṫ-ŦḯØη
    Here is a direct link to webOS Doc for all carriers
    http://www.webos-internals.org/wiki/...octor_Versions
    P.S. if i have helped you and you are thankful please hit the thanks button to the right---->
  10. #10  
    Quote Originally Posted by cardfan View Post
    An idea that's been rehashed before. It was a good idea back when it was just Palm too to recognize that carriers' employees are your salesmen. We went back and forth on Sprint employees not even being allowed to buy these at first, verizon employees not even being trained, etc. This is made easier too by not releasing on all carriers at once (in the US).

    But I wouldn't say MS's campaign has had no effect. This is a marathon for them. In year one, they want to establish the brand, etc. Consider it a bonus someone actually buys these when there are clearly better options this point in time. The important thing is that WP7 devices have shipped and the platform can advance. Once MS starts leveraging what it has, look out.

    Almost the same applies to HP. They need shipped devices out asap to get this platform rolling. Being year one and a 1.0 device, they better bring the marketing to help out.
    Yeah, the very premise of this thread seems to be putting the store before the cart and the horse.

    First, you have to get product finished and shipped.

    Then, you have to get all carriers to carry it.

    Then, you gotta spend money paying off developers to take a chance because app momentum on this platform is D-E-A-D at present and will be for the next however many months.

    Then, you still need to spend the hundreds of millions that Microsoft spends because your product needs to be something that people come into stores to ask for and look at.

    After all of that, MAYBE you think about offering this to reps.

    But they're not even near being near that point yet.
  11. #11  
    When I bought my Pre Plus the Verizon reps had them as their work phones. They were very pleasant and understood the phone but it wasn't their first choice.

    I think the window for this approach may be over.
  12. #12  
    If they want to hook people up, schools are biting on using tablets. Go set up districts with Touchpads. Market to em while they're young :P Give the teachers Pre's. Now you're doing a worthwhile cause, good PRPRPR, $etc$.
  13.    #13  
    Quote Originally Posted by UntidyGuy View Post
    Is your marketing plan $5 million because it doesn't include any other marketing other than the free phones for salespeople?
    Answer:

    Quote Originally Posted by milominderbinder View Post
    ...You can still run your ads...
    I hope that HP has hundreds of millions budgeted for webOS advertising.

    I am suggesting that HP use $5 million for phones for salespeople who earn them. Microsoft is spending $800 million pounding away at traditional advertising. 10 Years ago TiVo taught people how to skip the commercials.

    Although today it is called Social Marketing, word-of-mouth referral sales has been around forever and is incredibly effective.

    HP needs to use every advertising avenue they can.

    One other thing that HP has to be aware of is the sales reps who were around two years ago may have not so happy memories. The new sales reps may only know the Pre's from walking someone over to the tech.

    A free phone goes a long way towards getting someone to give you a second chance.
    Last edited by milominderbinder; 03/06/2011 at 08:34 AM.
  14. #14  
    Long as there are no creepy ads they will do better then the last time.
  15. #15  
    I sold a Verizon salesperson on a Verizon Pre 2 a few days ago. They certainly like them, hopefully they can be more vocal about future releases.
  16. #16  
    Quote Originally Posted by milominderbinder View Post
    Microsoft has said that they are spending $800 million on advertising the WM7 phones. So far, it seems to be having no impact.

    I think that the issue is that the salespeople in the stores talk about the phones that they know, that is, the phones that they own. There is no more powerful answer a salesperson can give than, "Oh, here, let me show you how I do that on my phone."...
    HP should hire you.
    I would agree with one minor change.

    Give them the phone first, fully activated on their network, then they get to keep it if they meet the goal.

    I've been in these types of competitions in the past. A "warm puppy dog sale" method really does work better.
  17. #17  
    Quote Originally Posted by Suntan View Post
    ...
    Also, flat out paying salesmen to push a certain phone (IE, giving them a phone for X number of commissions) is ethical suicide and would cause so much animosity from the other phone makers that the carriers wouldn’t put up with the hassle.
    ...
    Sorry to burst your bubble on this one, but this type of thing has been done in the computer industry many times. I've been given computers, printers, software, even had one sales contest from a computer mfg that also built cars where you got your name put in a hat each time you sold a computer, and the giveaway prize was a car (no, I didn't win, but I did sell a lot of their computers).

    It's not unethical. Can't say for sure what carriers would or would not do, but the attitude of retailers was - if you want to make the same sort of offer, feel free.

    BTW, if anyone wants any sort of proof of concept on this. I used to carry a PDA and a phone. My PDA at the time was a Sony Clie (PalmOS). Don't even remember what phone I had. A vendor gave me a Palm Treo 270.

    The haters on here can blame him.
  18. #18  
    So the question is: "COULD a $5m campaign be better" and the answer is "yes, if it works..."

    I wonder what it would cost Palm to send a Pre2 to every remaining Pre user? At $200/phone... that's a lot of hardware, and cheap good will. Then every tier2 and tier3 rep at the major carriers. And then phones + SPIFS for sales people, etc.

    If they came up with a couple of gimicks like that, they could have a huge and rapid bump in adoption. And then a bunch of effective advertising during March Madness...

    And then whatever $ is left over on bribing whoever is needed to actually have these phones shipping and available.
  19. #19  
    BTW, I just ran into a Pre- user at Starbucks. A relative had installed Preware so he could use a theme and tethering. That's it.

    I had him overclocked and amazed in 10 minutes.

    Converting the world one phone at a time!
  20. #20  
    What if they dont want a pre-3? Plus they cant sell it on ebay either, what if they liked there phone and dont want to activate a new phone?
    If this helped you hit thanks.
Page 1 of 3 123 LastLast

Posting Permissions