One thing I look for in a phone is customization. Why? Because after awhile of usage I get tired of looking at the same phone, but if I can change things around maybe tweek it here or there then it makes the phone fun and new to play with. Case and point, why do people take vacations? To get away from the normal day to day, likewise customization is like getting away from my day to day phone. A feature within the phone that will allow you to easily change things around without losing the Mojo of it will make the WebOS a great and unmatchable competitor. For example maybe I don't like the green color on my phone Dialer I want Red or Pink or Blue. (Built in not tweeked). This is for your average user not a person who uses homebrew mods. What do you guys think! Good Idea?