While I'm not a huge fan of the commercial and hope to god that's not the exact style they go for withe advertising the Pre3, TouchPad, and Veer...
Originally Posted by JKK Photography
An apple style thing wouldn't have worked for what they were doing. That was not a "webOS" commercial or a "Pre3" commercial, it was an HP commercial. Its they're attempt to start branding themselves as a complete ecosystem company...mobile, perephials, computers, enterprise, cloud, etc. It seems they're trying to shift the way the public views HP as a consumer entity prior to the build up to the phones.
Which is both good and bad...
Good, because it means that the "Advertising blitz" is set to happen now rather than at the more reasonable time for the phones, a month or so before launch. Good if it succeeds at making HP feel more consumer friendly by the time the phones get launched. Good because its saturating out "WebOS" without trying to advertise for phones months away.
Bad because if it fails before the Pre3 even launchs then HP's rep takes a hit, or the webOS portions may be used as a scape goat. Bad because it also makes you wonder that when the phones start getting close do they continue that theme of commercial or do something more phone centric.
I think it'd be a horrible commercial for a phone. I think its a relatively average commercial for company branding...not great, not horrible.
Contrary to what the WebOS community wants to call this, it is NOT a "WebOS" or a "Pre3, Veer, and TouchPad" advertisement.
This is an HP advertisement for the HP Brand...as a whole. Its a branding advertisement for the company. Showing and focusing on three devices that aren't set to come out for months doesn't suit the goals or the needs of what this commercial is supposed to be. Just because WebOS people are trying to declare this strictly a WebOS commercial doesn't make it so, and its clear we should be viewing it from the context it ACTUALLY is...which is HP centric, which is why everything from ePrint (usable even on the iPhone) to the android printer to webos are mentioned.
Its the first STEP in WebOS advertising, because it is relating the brand to HP...but it is just one component of the larger HP brand. As we get closer to launch time we'll likely start seeing more strict WebOS commercials and specific product commercials. To call this commercial a bad one because it doesn't show a set of products its not directly supposed to be advertising is a bit ridiculous