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  1.    #1  
    Palm: this is your survival guide -- Engadget

    The mistake: Launching the Pre and webOS at CES 2009, but not delivering a product until just days before the assumed announcement of a new iPhone.

    Palm, you had more heat than a company could reasonably expect after your announcement of the Pre and webOS at CES 2009. Certainly amongst journalists, the feeling was one of utter elation at the products you'd just announced; an innovative, slickly designed OS and phone which looked to be solid competition even to the likes of the iPhone. Post-CES, the buzz surrounding the eventual release of the Pre was high, even though you'd partnered with Sprint (more on that in a moment). Yet when push came to shove, you let the excitement drag on for far too long, and what started as a high pitch siren started to wind down to sub bass drone. It didn't help that once your launch date was finally announced (nearly six months after CES), it came just days before Apple was set to announce a new handset. In the end, you still had some heat, but the cooling off period had already begun.

    The fix: You can't rewrite history, but take this as a lesson -- no one wants to eat melted ice cream, especially when they know they're about to get a brand new banana split in a few minutes.
    The mistake: The Pre is looking pretty dated. You need new hardware.

    Look, we get it. We know your party line: the Pre has been out for less than a year. Ah, but remember, you showed us the Pre back in January of 2009 -- which means it's been in front of us for nearly a year and a half. In that time we've seen a new iPhone, the Droid, the Nexus One (and Desire), the HD2 and TG01, Sony Ericsson's X10, and plenty more. Now, sure, you share similar screen and CPU specs with the iPhone 3GS, but you've still got worse build quality and a smaller display -- and people notice. The trend of WVGA displays and faster, more efficient CPUs (hello, Snapdragon) is clear, and you can't afford to sit on the sidelines with a device which is over a year old by many people's standards. We know that you still have a few partnerships to sort out, but if you keep bringing these same devices to more carriers (or don't give us an indication that something new is on the horizon), you're practically hammering nails in your own coffin. You need to innovate on every side now.
    In the time it takes to get this thing out the door all of this will apply yet again. And then it will apply a year after Pre3 when Droid 4 and Nexus S^3 and who knows what else is out.

    It's just too crazy to ignore how cyclical this is. I'm amazed this letter was written so long ago and not yesterday.
  2. #2  
    This article is great. I remember reading it when it came out. Now you can see why so many of palm's people left for other platforms. No one wants to be playing the violins on the Titanic.
  3. TJB
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    #3  
    I don't get it!! I thought they promised these devices would be ready immediately.

    Why announce something and not have the product ready for 5-6 months?? 5-6 months in these kind of devices is equivalent to 3 human years.

    Right now they should be planning the next devices for 2011 Q-4 release instead of releasing these "over the summer". Its always summer somewhere!!!

    The Pre 2 should have been the Pre 3 release date and the end of the summer should be the Pre 4.
  4. #4  
    if these products would be available in March, most of the people here would be filled with excitement rather than disappointment.
  5. #5  
    Quote Originally Posted by TJB View Post
    I don't get it!! I thought they promised these devices would be ready immediately.

    Why announce something and not have the product ready for 5-6 months?? 5-6 months in these kind of devices is equivalent to 3 human years.

    Right now they should be planning the next devices for 2011 Q-4 release instead of releasing these "over the summer". Its always summer somewhere!!!

    The Pre 2 should have been the Pre 3 release date and the end of the summer should be the Pre 4.
    It's actually 4-8 months. But they can keep the hype going. And the Veer is being launched in Spring. Although, no one WANTS the Veer (lol).

    But the biggest problem is Apple is going to be doing some amazing things with the iPad 2. Why let them steal your thunder?

    Unless HP has something up their sleeve.
  6. cgk
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    #6  
    Quote Originally Posted by astraith View Post
    Unless HP has something up their sleeve.
    On the evidence of yesterday that's doubtful.
  7. #7  
    one thing people overlook is that these phones they are releasing need to sustain palm's portfolio for the entire product life cycle. fine, dual core are only JUST getting to market now. but what happens in december of this year, march of next year (2012), when this pre 3 will still be their flagship phone? dual core phones will surely be more common in 2012.

    so yes, a 1.4Ghz snapdragon cpu is fine at this moment in time. but at the rate the original pre was stretched out, the pre 3 will be a 1.5 year long device. wouldnt it have been smart to plan for that? summer of next year, the pre 3 will still be sold as the flagship, yet tegra 2 and dual core will have been all over the place by that point.

    its rather scary thinking in those terms. and BTW, personally i think the CPU at 1.4 is totally fine. but planning and more planning is key, aim ahead of your target.
  8. #8  
    Quote Originally Posted by RayStinkle View Post
    one thing people overlook is that these phones they are releasing need to sustain palm's portfolio for the entire product life cycle. fine, dual core are only JUST getting to market now. but what happens in december of this year, march of next year (2012), when this pre 3 will still be their flagship phone? dual core phones will surely be more common in 2012.

    so yes, a 1.4Ghz snapdragon cpu is fine at this moment in time. but at the rate the original pre was stretched out, the pre 3 will be a 1.5 year long device. wouldnt it have been smart to plan for that? summer of next year, the pre 3 will still be sold as the flagship, yet tegra 2 and dual core will have been all over the place by that point.

    its rather scary thinking in those terms. and BTW, personally i think the CPU at 1.4 is totally fine. but planning and more planning is key, aim ahead of your target.
    This is now an investment issue. HP should be able to pump out devices at a much faster clip than Palm. It's a matter of company investment. HP is capable of multiple products at a time. we'll see.

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