09/19/2009, 05:24 PM
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This is what I was thinking given the lowered guidance for Q2. A later launch date for the Pixi combined with ramping up of production and marketing. Being that Palm's Q2 ends on Nov. 30th, the full impact of sales from the Pixi wouldn't show up in this quarter while development and production, as well as marketing expenses for it would.
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09/19/2009, 08:14 PM
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Very interesting, thanks! I wonder how they arrived at their estimate of Pre's sold. Your math from one of the other threads was somewhat persuasive, but it still baffles me as to why Palm didn't release Pre numbers if they beat 550k. Perhaps they felt like they didn't meet expectations if they didn't reach 750k?
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09/19/2009, 09:16 PM
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I believe that Palm's contract for exclusivity and length of term is dependent on how many Pres Sprint is able to sell. If they don't meet certain targets in certain time frames then Palm becomes to free to offer their webOs line up to other U.S. carriers. This would explain AT&T and Verizon jumping on the bandwagon when the Pre was first coming out to say that they, too, would eventually be carrying it or like-devices soon. Then Sprint asserted that they had (and watch the choice of words) "exclusivity for at least six months." The "at least" was repeated by almost every representative from Sprint, not the least of which was Dan Hesse. Further, I imagine that under the terms of their mutual Non-Disclosure Agreements, there was an inclusion as to have neither company disclose exact figures of Pres sold. This would be to Sprint's benefit so that the competition do not know how soon or close they might be to getting Palm devices nor what kind of sell-through they might have thus way-siding a negotiation tactic for the competition. Additionally, if Pre and additional webOs device sales were excellent while Sprint's subscriber retention efforts still were lagging this would further exacerbate Sprint'sr perceived weaknesses in the telecom arena. Such a non-disclosure and exclusivity dependent constraint would also explain why new Palm webOS devices are already appearing in Verizon's databases even though they seem months away from getting their hands on any devices. They've prepared given there are probably normally known contract volume standards within the industry so they had to be prepared in the event that Sprint did not meet the sales goals in their contract with Palm. I also wonder whether the rapid fall-off in Treos and Centros which are sold across multiple carriers plays any part in this, but that's more of an aside thought. |
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09/19/2009, 09:44 PM
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What I also find interesting, or just indicative of the laissez-faire analysis conducted by analysts is that nobody seemed to notice the difference between the sell-in rate of 823,000 versus the sell-through rate of 810,000. It is my understanding, and I could be wrong, that sell-in is the figure showing the number sold to the carrier, i.e. sold into the channel, and that sell-through is the actual number sold to the subscriber. If so, the disparity is remarkably tight and would mean that with the exception of 13,000 units, every phone they've produced has been sold.
This flies in the face of all those analysts who were saying that the Pre was languishing on store shelves. Moreover, it would also explain why Best Buy, Radio Shack, Walmart and Amazon hadn't shown full-blown advertising positioning for the Pre on the web or in their fliers (for Best Buy and Radio Shack) until the last couple of weeks. This week was the first time I could find an available Pre on Amazon WITHOUT entering my zip code which means that availability was limited and they were constraining shipments to areas more lacking in stock. I don't think I've ever seen a Pre in either a Radio Shack, Best Buy or Walmart flier here in CT. I know because I look. ![]() I think that supply constraints existed for most of the last three months and only recently broke through to a more balanced available inventory. |
09/19/2009, 10:58 PM
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Palm is like Apple in the sense that they don't sit on inventory and they can tailor production on a short term basis; in both cases, you can expect the difference between sell-in and sell-through to be small. That's just a reality of the system, independent of overall or long-term supply-demand numbers. We just can't conclude anything (pro or against your theory) with overall numbers. I think the best we can say is that supply is not outpacing demand by a whole lot when spread over the quarter. It doesn't really tell us if the Pre was languishing on shelves, day to day, during the middle of the quarter, or not. I will say this, if they were having trouble keeping up with demand, we surely would have heard about it during the conference call. While it's not a 100% bragging point (since it may indicate they didn't plan properly or setup sufficient production), companies almost always trumpet when they are having trouble keeping up with demand. I think if you look at the lack of specific numbers and milestone press releases, the price cuts, and the fact that Palm acknowledged that they had demand from the Sprint and Bell launches but lower sales inbetween (which forms the basis of their lowered guidance for the current quarter), it suggests the device wasn't selling as well as they had hoped. I think you'd have to be a real optimist to see it the other way around. |
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09/20/2009, 12:51 AM
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Regarding the rest of your post, please refer back to the original post and my second post on the subject. Goldman references the price cut (gain faster traction in adoption over preserving margins) as a leg up on new on-coming competition that is all hitting at the same time during the holiday season. The pre-holiday season would be another reason for somewhat more limited demand during Q2. The summer contained back-to-school sales on top of the launch. Palm's Q2 (Sept.-Nov.) unlike most others Q2 (I can't help but think that most don't take this into consideration as it doesn't include the Santa factor) is without any notable shopping event/holidays. You sound clearly intelligent and knowledgeable enough to also agree that NDA's between Sprint and Palm would be, not only, a reasonable explanation for a non-breakout of numbers, but given Sprint's situation, quite likely. I would like to hear more from you regarding that particular post to flesh out your entire hypothesis as I think I've laid out quite a few examples of known and demonstrated behaviors on the part of all carriers that support my reasoning. |
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09/20/2009, 07:31 AM
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Regarding PALM's lower guidance , they are expecting Pixie to sell well while Pre sales become stagnated. Pixie is cheaper phone than Pre, thus the lower revenue guidance. Also PALM will be spending money ( the little they have left) on marketing for the rest of the year. Come 2010 , things will be better for PALM. Verizon will start selling the Pre. Based on SPRINT sales ( 500K -600K plus ) PALM might sale a million Pres on Verizon. I am not sure why I wouldn't be an optimist. |
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09/20/2009, 07:35 AM
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I am still waiting for the SAMSUNG Instinct numbers .Folks need to work on indirect methods such as no of APPS downloaded, Web traffic trends ... and such to predict the Pre sales numbers. |
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09/20/2009, 08:57 AM
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Now the funny thing is, sales of 500-600K Pres is good news in some circles. Why wouldn't they want to tout this? Even if it wasn't blockbuster sales, they could spin it favorably. So I feel like I'm left with a lack of aggressively-spun good news, and lowered guidance going forward. |
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09/20/2009, 11:01 AM
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So many good points to take in and crunch. But I was thinking... they could say that it did hit Goldmans higher number of 670k units for the quarter and after some time thinking about it, I would come with the 'feeling' that it still below 'my' expectations and the Pre launch was a fail. Even though it may have helped Sprint reach new highs for smartphone sales I imagine they believe its a fail too because of what the phone was representing... a heads up alternative to the iPhone.
Now my thoughts come from the belief that this was going to be the next 'iPhone killer'... meaning I didnt expect to overtake them out of the gate, but I expected them to come out strong, and keep accelerating at a faster pace and goign strong all year and not expecting a price reduction on the product. Yes, I expected to hear sales of ONE MILLION at least at some time DURING the quarter or at the end. I don't think it's such a high number to hope for. I am not basing the number from iPhone sales and expect them to sell at their rate, I based it on the last labeled "next iPhone killer" the BB Storm... They sold 500,000 in the first month of sales and hit a million in around two. That's why I am a little harsh in saying fail because it couldnt even outsell the Storm which I think sucks. And now if you look back and see where the Storm is and how it's perceived among it's peers... it's back in the pack of other phones and not even a consideration against iPhone or Pre. Being with Sprint is a limitation and some may say you can't expect a million people to have been added through Sprint but why not? You have the best plans and if you have the best phone then people will jump or not hard to think they would. I am not sure how much to put blame on Sprint. I think they definitely dropped the ball on marketing the phone. I don't think Palm liked the idea of dropping the price on Pre cause it's got to hurt profit but probably a Sprint move because sales becoming "stagnant" and for me a sign that they are treating their phone like all their other phones. I think Palm failed too a little with their marketing with those silly freak girl commercials and maybe not under their control but fail in not having the app store out which I think would have avoided sales going stagnant or have GS mention maturing product cycle after only three months. But they have sold enough to where people can safely say they have time now until they can release to other carriers. Going forward, for Palm to increase sales, they need to get the App store rocking ASAP and get some awesome apps to generate the excitment and keep the phone fresh and give them momentum until they can release the Pre to Verizon/ATT in June of 2010 and finally get from under Sprint. Yes, they needed Sprint but I think they are seriously hurt by being stuck with them and not a good relationship. By that time the Pre will be one year old and that means other carriers will start off with Pre2 or equivalent. If they can work out all the bugs in WebOS and add in all the feature missing (no more excuses of first gen and iPhone not having features back then) and promised by then and also have the App store rocking, then it will be like a second rebirth and they can come out on the new carriers the way they should have the first time and take some significant market share. App store must come out ASAP and both Sprint and Palm have to start advertising the heck out of it to drive up excitement. And Palm needs to let go of iTunes... really. Last edited by donm527; 09/20/2009 at 11:07 AM. |
09/20/2009, 11:06 AM
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Sell in = Pres shipped by Palm Sell through = Pres sold by retailers (Sprint, BB, Radio Shack) Refurbs, on the other hand, are phones in channel that have already been tagged as sell-in and sell-through, but generate no revenue either in sales or in monthly fees. The 13,000 Pre difference is most certainly new stock at retailers (which adds up to a fraction over one new Pre per retail outlet when you add up all the potential sites), but doesn't account for the refurbs moving around through the system. At a mere 5% return rate (an industry low), that would account for another 25,000-34,000 Pres (based on 500,000 to 680,000 sold) not generating any sales or monthly revenues for Sprint or Palm. The number of refurbs is probably higher than that (for example this link which would make the refurb numbers closer to 50,000-75,000 total). That's a lot of phones in the system not generating $100 in monthly revenues, but sucking up shipping, repair, storage, and inventory costs. Just a thought. |
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09/20/2009, 07:34 PM
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The only extrapolation needed at this point is what is the current rate of decline in the old OS line. It isn't hard to get to GS's estimate of 670,000 if old OS declines were still maintaining a roughly 50% decline. Moreover, if you add back in the 100,000 Pres sold in the previous quarter to GS's Q1 figure you'd have total Pre sales of 770,000. Other facts to consider include Nokia's recent Q2 2009 sales as they represent more legacy mid-range products. Nokia saw a 27% decline in sales year over year and only a modest 6% increase quarter over quarter and that's with world-wide sales. Palm just posted a 135% increase quarter over quarter. However, I also agree that even if sales were in the more modest area of over half a million that would still be excellent for a brand new OS without any established recognition like Apple or Blackberry and they'd want to tout it. The fact that they haven't leads me right back to the NDA, of which you are incorrect in assuming it only covers stuff like IP, proprietary or patent information. Being a developer that is probably the type of NDA you've encountered, but they are far more broad than that. From Wikipedia: Quote:
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09/20/2009, 08:23 PM
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09/20/2009, 10:13 PM
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SharonW, I'm just saying, an NDA is entered into *before* one party discloses sensitive information to another party. In the case of sales numbers between Palm and Sprint, I am fairly certain they both have their own inventory tracking systems, so they independently know the sales numbers. There would be no point in one of the parties asking the other to sign an NDA in that case, since the info is not private to just one party. However, Palm and Sprint may well have a contract clause that says neither company can release sales numbers without the other's consent. That makes more sense.
Even in cases where NDAs are used to protect financial or sales info, it's only done for info that is privy to just one of the parties. For instance, Palm might ask for an NDA if they were pitching a phone to Sprint and that pitch included confidential sales data from other devices. That's a perfect situation for an NDA. |
09/21/2009, 01:19 AM
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Let me reiterate the pertinent portion of Wikipedia's explanation: "confidential material, knowledge, or information that the parties wish to share with one another for certain purposes, but wish to restrict access to by third parties. It is a contract through which the parties agree not to disclose information covered by the agreement." Therefore, assuming you now understand the broad nature of NDAs, you are in essence, agreeing with me. Regardless of whether you choose to view it as an NDA clause or some other exclusivity of information arrangement, you agree with the pertinent essence of my post...that they could have jointly signed an agreement to NOT discuss particular sales numbers without the others consent. Right? |
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09/21/2009, 08:42 AM
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I was thinking along the same lines, 250K phones in the last quarter. And 800K plus in the current quarter. The last quarter had PALM Centro, Treo Pro, 800W and 700P. 700P was on Verizon and SPRINT while the 800W was on SPRINT. Both of these models are now discontinued. Plus Centro sales are slowing down ( how much ?? I don't know). Assuming that they had 100K sales drop from older phones. The net is 820K - 150K , Me thinks Pre sold close to 700K. Which is why Jon Rubinstein was all smiles. He said "it is selling well". While 700K is small compared to the iPhones are BBs , its 700K people you can write APPS for :-). Assuming you can sell a .99 cents app, you are going to make 70% of the 700K. Thats a decent number. And it will only go upwards to couple of millions in a year ( Don't forget Verizon will be getting Pre and ATT might get Pixie). |
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09/21/2009, 08:52 AM
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I don't want to get sidetracked by this. But as I mentioned, Palm and Sprint independently know the inventory and sales numbers. It can be considered joint information. They do not have to "share" the information with each other, thus an NDA is not relevant to this situation.
NDAs are used when one party has private information that it wants to share with a second party, but require that the second party not disclose it with third parties. Emphasis on "share". The NDA is put in place before the information is shared. They may have a contract agreement to not release joint sales numbers. That is not the same as an NDA. NDAs are only used when the information is initially private to just one of the parties. |
09/21/2009, 09:07 AM
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You're already sidetracked by it. Just because Palm has an independent way to get the information doesn't mean that the information can't be covered by an NDA. An NDA is merely an agreement not to disclose some information. Doesn't matter who had it when (unless it's already public, obviously). In fact, the entrance into an agreement which requires an NDA often means that both parties will have ways to get information separately. That doesn't nullify the fact that they agreed not to disclose certain information before it existed.
An NDA is a legal contract. It can cover whatever it wants, even if both parties had the information to begin with.
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