11/09/2009, 03:59 PM
|
#22 (permalink) |
|
Member
![]() Join Date: Jun 2009
Location: Encino, CA
Posts: 61
Likes Received: 0
Thanks: 1
Thanked 4 Times in 4 Posts
|
They may not be "mature" and PC users hate the Mac ads but you know what? Those ads are EFFECTIVE and have converted to sales. You can't say the same for the Pre ads. They need to tout the ease of use and multitasking- Android is a mess and has a lot more similarties to Windows than an intuitive ease of use phone for the masses. Pre has this- but they advertise it terribly.
|
11/09/2009, 04:03 PM
|
#23 (permalink) |
|
Member
![]() Join Date: Jul 2009
Posts: 71
Likes Received: 0
Thanks: 6
Thanked 6 Times in 4 Posts
|
I am in the Pre demographic, but you missed the point of the post. It is not about marketing like the Android, it is about marketing their product better...like Android has already and it's not even out.
|
11/09/2009, 04:04 PM
|
#24 (permalink) |
|
Member
![]() Join Date: Jul 2009
Posts: 74
Likes Received: 0
Thanks: 0
Thanked 7 Times in 5 Posts
|
I think the original Pre commercials were the ones about the now network featuring the Pre. Those were good. The current Pre commercials with the lady are from Palm it looks like. Not sure if they are from Sprint. Sprint has been better on advertising, with their now networks ads looking pretty good.
|
11/09/2009, 04:07 PM
|
#26 (permalink) |
|
Member
![]() Join Date: Jul 2009
Location: Daytona Beach, FL
Posts: 267
Likes Received: 0
Thanks: 18
Thanked 23 Times in 22 Posts
|
Sprints problem has always been advertising. From the Pre to the Hero, they just dont advertise like everyone else does. HTC advertises the Hero more than Sprint does. Since Palm has an exclusivity agreement, and since they are only focusing on WebOS, and only have two WebOS devices, Palm is going to have a tough time climbing on top unless they release three or four more devices.
And hey lay off the Palm lady, thats my future ex wife!!!! |
11/09/2009, 04:23 PM
|
#28 (permalink) |
|
Member
![]() Join Date: Nov 2004
Posts: 3,226
Likes Received: 26
Thanks: 370
Thanked 825 Times in 463 Posts
|
For awhile, I tried to give Palm and its advertising agency the benefit of the doubt. After all, bizarre campaigns can work--what Palm needed was to reintroduce their brand, and the whole Synergy, ease of use, etc. theme seemed like a good play. The strangeness of the ads could have been a plus, or a huge minus. One never really knows with such things. In fact, even today, I still think that the biggest problem with the campaign isn't the ads themselves, but with the amount of advertising--there just hasn't been a terribly huge number of ads, which is probably just a direct result of Palm's finances.
It's funny, but I think the most effective "ads," just taken by themselves, were the original teaser videos from before the Pre was released. They showed the Pre's advantages in real-world use, which is where the Pre shines. Feature-laden ads probably wouldn't work--Palm can't (yet) boast about the App Catalog, or the built-in multimedia functionality, or such. But the Palm is such an incredibly useful device _in practice_, which can only be shown by following a person in performing complex tasks simultaneously. If Palm had just done more of those original videos, they might have gotten more traction at this point. Of course, companies often evaluate their competitors' efforts when putting together their own campaigns. And so, Motorola might have just done what Palm didn't do, and it ends up being pretty powerful. It's also pretty risky, pitting yourself directly against the competition as they have against the iPhone. Palm likely deliberately avoided taking that tack.
__________________
Treo 600 > Treo 650 > HTC Mogul (idiot!) > HTC Touch Pro (idiot squared!) > PRE! > Epic |
11/09/2009, 04:36 PM
|
#29 (permalink) |
|
Member
![]() ![]() Join Date: Jun 2009
Location: kansas city, mo
Posts: 633
Likes Received: 0
Thanks: 85
Thanked 303 Times in 146 Posts
|
Apparently hype doesn't always add up to sales...
Droid Sales on Dull Side | Personal Technology | Financial Articles & Investing News | TheStreet.com While the marketing for Droid is awesome (one of the better product ads I've seen in a while), it is ultimately a geek phone that is not polished very well. Average consumers will quickly see this even on a demo phone. webOS has a good balance of power and function 'for the rest of us', which is clear on a demo phone at a retail store. When webOS hits ATT/Verizon stores, it will be easier to compare on the spot. The real test will be to see if major developers support Android more than Pre, especially pop culture consumer products that already have iPhone apps. I won't judge until sometime next year. If Android far exceeds webOS momentum in polished usable apps in one years' time, I very well may make the switch. If Apple made iPhone more 'open', less proprietary, had multitasking and was on Sprint, I'd only then consider iPhone. But Apple has become the very authoritarian fascists they chastised in their own 1984 commercial. All that said, webOS still has a good shot. But I'm only giving Palm one more year before I decide if I stick with webOS. |
11/09/2009, 04:39 PM
|
#30 (permalink) |
|
Member
![]() Join Date: Jul 2009
Location: Northern VA
Posts: 23
Likes Received: 0
Thanks: 4
Thanked 2 Times in 2 Posts
|
I believe the point has been missed...There are effective advertisments and there are ineffective advertisments.
How is the commercial of the Mac-kid stating points of the Microsoft guy immature, it's not, it is an effective commercial that points out the many faults of Microsoft. How is an ad of 5 F-117 stealth fighters dropping black balls immature? Is it really? It gets your attention doesn't it? It got mine. I would say it's an effective commercial. I agree that the Pre commercials are ineffective by not showing the "cool" factor of what our Pres can do. Demonstrating how the Pre is better than an i Phone and more. Calling something mature and immature is not justified here. |
11/09/2009, 05:07 PM
|
#32 (permalink) |
|
Member
![]() Join Date: Jun 2009
Posts: 36
Likes Received: 0
Thanks: 1
Thanked 5 Times in 5 Posts
|
One of the main reasons is because the android OS is superior in almost every way and the phones are much higher quality. I had a pre for 3 months and was literally counting the days until the HTC Hero release. I have the Hero now and couldn't be happier. Vastly superior phone, much MUCH more customizable, and the Android market is exploding.
Quit drinking the Palm flavored Cool-aid people, the Pre is a joke. |
11/09/2009, 05:11 PM
|
#33 (permalink) |
|
Member
![]() Join Date: Jun 2009
Posts: 982
Likes Received: 0
Thanks: 183
Thanked 233 Times in 122 Posts
|
Despite the fact that I own a Pre and had been showing her features on it from the day I got it, my wife never expressed any real interest in the phone until she started seeing those "creepy" ads.
Plus, if you notice, everybody in just about every Sprint ad is using a Pre. |
11/09/2009, 05:28 PM
|
#35 (permalink) | |
|
Member
![]() Join Date: Jul 2009
Posts: 71
Likes Received: 0
Thanks: 6
Thanked 6 Times in 4 Posts
|
Quote:
|
|
11/09/2009, 05:47 PM
|
#37 (permalink) | |
|
Member
![]() Join Date: May 2003
Posts: 8,357
Likes Received: 316
Thanks: 2,130
Thanked 1,765 Times in 1,131 Posts
|
Quote:
Next. |
|
11/09/2009, 05:50 PM
|
#38 (permalink) | |
|
Member
![]() Join Date: May 2003
Posts: 8,357
Likes Received: 316
Thanks: 2,130
Thanked 1,765 Times in 1,131 Posts
|
Quote:
Until they all started growing up, I literally lived in a household surrounded by females (four daughters, a wife, and two female cats). Even now, it's my wife, one of the daughters, and her daughter. I asked my wife and all four of my girls what they thought of "creepy lady", and unanimously they said it made them want to look at the Pre. One of the girls is a died in the wool iPhone user, and she said so. I don't think the folks on here were the "target market" for the creepy lady ads. |
|
11/09/2009, 05:53 PM
|
#39 (permalink) |
|
Member
![]() Join Date: Aug 2009
Location: Ї Ƈøṁε ℉яøṁ ṫɦε ℓαη∂ øḟ ṫɦε øḟḟ ṫø℘ḯ¢ !! NOW BACK OFF !! ltm ltm ltm
Posts: 9,126
Likes Received: 70
Thanks: 2,261
Thanked 2,792 Times in 2,201 Posts
|
did you notice they never really showed what the phone looked like in the droid adds right? i wonder why lol because its ugly plain outright ugly
__________________
ĦṔ-ḶøØṫ-ŦḯØη Here is a direct link to webOS Doc for all carriers http://www.webos-internals.org/wiki/...octor_Versions P.S. if i have helped you and you are thankful please hit the thanks button to the right----> |
![]() |
|
| Tags |
| ads, android, palm, pre, sprint |
| Thread Tools | |
| Display Modes | |
|
|



