While reading through the news today it struck me and I am wondering why nobody has posted it here before in our forum (at least to my knowledge).
As you all certainly know TCL bought palm trademark and announced some ne platform / product whatever last year (well I will be two years soon). Know you haven't heard very much on that topic lately (if you all).
And TCL announced several weeks ago that they are licensing the BlackBerry brand worldwide (except Indonesia). A they announced today that they will announce a new device at the next CES.
... now connect the dots...
Obviously TCL had big plans with palm, but then they started talks with BlackBerry probably late last year then poor PRIV sales were coming in and BlackBerry saw no more options. After the test run with the DTEK 50 and 60 they took it to the next level and sold the whole / licensed the whole brand.
But what does it have to do with palm? Well as soon as TCL got close to getting its hands on the BlackBerry brand they stopped pushing their palm idea. palm and BlackBerry both suffered the same fate: from a once renowned and admired mobile tec company and brand to a dwarf in the shadow of Apple and Android before being dumped altogether.
But if you compare both brand right now. Palm is nowadays only known to some diehards like us. It went out of usage in 2010. Their glory days lay further in the past. Most remarkable in the PDA era of 1995 - ca. 2000. S So the brand is somewhat rusty (to p it mildly).
Now compare BlackBerry. They have also gone through a rough time and they as well are a faint shadow of their past glory but that past is much more recent. BlackBerry were still dominating until roughly 2010 (one could argue).
So to wrap it up. For TCL it makes much more sense to go with the BlackBerry brand and use it in the western world than using the long forgotten palm. Resurrecting palm would have been much more of an effort. With BlackBerry it I more some dusting of.
So palm will probably stay in the shelf forever.
And what is interesting as well: TCL seems to go with BlackBerry just for standard smartphones (like with Alcatel). No more fancy talk of new colaborative mobile platforms or such!
What are your thoughts folks?