New Campaign Illustrates the Power of What's Possible on a Treo Smartphone


SUNNYVALE, Calif.--(BUSINESS WIRE)--Palm, Inc. (Nasdaq: PALM - News) today launched a $25 million worldwide marketing campaign to generate mainstream awareness of and attract new users to the Treo(TM) smartphone line. The six-month campaign highlights Palm's new Treo 680 smartphone and encompasses a fully integrated media mix consisting of print, out-of-home, online, mobile and viral-marketing components. AKQA, a leading interactive marketing agency, developed the campaign, which combines non-traditional marketing approaches with tried and true media.

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