http://www.theregister.co.uk/2006/05/19/virgin_kebabs/

Virgin Mobile is offering its gig-going punters free beer and kebabs this summer as part plans to be nice to its customers.

Virgin Mobile punters attending certain youth-oriented events will be invited to text the word "beer" or "kebab" to a short code number. In return, they'll receive a text containing a voucher for two free beers and a kebab.

These vouchers can then be redeemed at bars and kebab vans fitted with special terminals
Sorry TC'ers apparently no Burritos.