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How SHOULD Palm/Sprint advertise the Pre?
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Member:
wynand32
at: 11:37 PM 07/20/2009
I think that Palm should choose an actor--best, a woman actor--with a very distinctive look. Place her in a location that evokes feelings of peace and harmony, say, on a large, solid-looking boulder in the middle of a field of flowing green. Have her speak in a very peculiar manner, again evoking feelings of peace and harmony, of those aspects of her life that the Pre might positively impact. Things like managing a busy schedule (the notion of "many lives," maybe a play on reincarnation, would be good), recalling information ("deja vu" might work here), and other things like that.
It would be memorable, might create some buzz (what IS that strange new thing, and how about the woman who's holding it?!?), and would be a unique and innovative way to demonstrate the Pre's ability to bring, well, peace and harmony to one's life. Sure, it wouldn't necessarily appeal to the smartphone geeks on this forum, but then again we already have Pre. It would appeal instead to the
rest
of the market, the consumers who've only seen unique and innovative advertising around the iPhone.
Then again, I don't think Palm would have the guts to put out anything so different.
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