Well I think Sprint is going completely the wrong way. They keep mentioning having "multiple live applications open." I think in the most people's minds that means nothing. "Hey my iPhone has a lot of apps on it too and I can open and close them whenever I want." I don't think multitasking is something you can really advertise as something "cool" or "unique."

If I were Sprint I would advertise many things including synergy by saying "All your contacts and calenders from all over the web 'seamlessly' integrated together." Make it sound like something people would really want. Possibly advertise photo geotagging, direct Facebook picture uploading, and wireless charging! Not necessary the biggest features for us, but I think these things are what people will be like "wow that phone sounds cool" even if those aren't the most unique features. Their current multitasking ads, imo, have no real appeal.

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