Originally Posted by Gekko:
"hey jethro - whatdya suppose that big thing's doin' on top of that there race car? is that some kinda new fangled gadget?"
IMO, the only reason Sprint did this was because they already had the deal with NASCAR so incrementally, it probably didn't cost them that much because they were already the major sponsor. but aside from that - this is the wrong target market, the wrong audience for the PRE. you don't try to sell Morton's to the Denny's crowd.
Palm/Sprint what people with disposable income (as does every company). Clearly, because theses people have paid to watch the race in person, or are paying to watch it on cable, they must have disposable income of some variety. As Palm said at the CES unveiling, they're looking to expand the smartphone market with the Pre, and that means exploring untapped customer bases.