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AdAge recently noted that if Palm wasn’t careful, its new Pre handset ran the danger of bumping up against the next model(s) of Apple’s iPhone. While we don’t know for sure when an iPhone refresh is coming, it’s a safe bet that all will be revealed in mid-June at Apple’s developers conference. More concerning to me is something we pointed out on a recent podcast: There’s a head-scratching lack of marketing for the Pre. We’re talking about a company that desperately needs a handset hit, as the venerable Palm OS devices have a meager 2-3 percent of the global smartphone market.
Palm Should Go All In With Its Pre Marketing